ART OF x Guinness
A partnership and series of collections driven by a shared passion for football, a point of view on the world, community, creativity and connection. Inspired by greatness and a tribute to football’s most iconic moments and the legends who lived them. Take time. It's a lovely day.
The Number Tell The Story For Us
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Seen In The Wild
As Worn By You
What Fans Think
Matchdays Together With Guinness
A season-long content series exploring authentic Premier League fan experiences. Pre-match rituals, community stories, fan traditions, captured across all 20 PL clubs and internationally.
( We got every presenter to wear the jersey on purpose ).
Find Their Perfect Gift
From the club-obsessed to the culture-curious, these are gifts inspired by football, culture and community. ART OF creates football-inspired designs that celebrate the moments, memories and stories that connect us to the game. discover gifts for supporters who care about style, story and identity as much as the scoreline.
Explore our guide below to find the perfect gift for all Guinness fans.
ART OF x GUINNESS
For The Pub-To-Pitch Fan
Celebrate pub culture, community and the love of football with the ART OF x Guinness Jersey Collection. Inspired by Guinness heritage and football design, these jerseys are made for matchdays, holidays and sessions alike.
The perfect gift for the Guinness loyalist or football fan.
CULTURE & STYLE
For The Everyday Stylist
For those who live football every day, our Guinness layers are built for comfort, simplicity, and versatility. Each piece carries the design DNA that defines ART OF, crafted for real fans, not just matchdays.
The perfect gift for those who wear football culture wherever they go.













































































